From becoming the NBA Finals MVP to facing significant challenges, this summer has been a rollercoaster for Jaylen Brown. This includes a rift with Nike.

His tension with the sports brand began in 2022 when they suspended ties with Kyrie Irving after he reportedly posted a link to an allegedly antisemitic film.

Brown supported Irving and indirectly accused Nike of hypocrisy. Later, when he wasn’t selected for the US Olympics team, he claimed that Nike played a part in his exclusion.

Brown also doesn’t have a signature show with Nike. Now, the chapter has taken a new turn. He has officially launched his debut performance brand, 741, marking a bold new chapter in his career.

According to reports, Brown’s offseason peaked with the launch of his sportswear brand, 741. Turning down over $50 million in endorsements, he seeks full ownership and creative control. “The understanding of ownership and value is what’s important for the next generation of athletes,” Brown emphasized.

“It’s time to think different and be different … create new ideas. It’s time to create more value for everyone involved, from athletes to consumers to employees and the communities that support them,” he stated. This vision shapes 741 as more than just a sneaker brand; it’s a movement for change. The brand symbolizes independence and new beginnings, inspired by Kobe Bryant’s vision.

With the launch of 741 marking a new chapter, the Celtics star unveiled a bold new look at media day. Brown’s clean-shaven appearance at media day has captured attention.

He jokingly addressed in a video shared by the NBA, captioned “Finals MVP’s new look for media day! 👀 @fchwpo”. He said: “My beard, people be calling me already, ‘The beard is gone, nooo!’ It’ll be back.” His fresh appearance has captivated fans, sparking discussions about his new style and its implications for his upcoming season.

As he enters his ninth season, the stakes are higher for Brown, especially after winning the championship and the NBA Finals MVP. Last season, he averaged 23.9 points on 51.6% shooting during the playoffs, playing a pivotal role in leading the Celtics to their 18th title.

And now as he embarks on his new venture with his new look has generated buzz, the reactions among fans have been mixed. Some celebrate the change, while others reminisce about his signature beard.

“Bring back that beard”: Fan reactions to Jaylen Brown’s new look are comedic gold

As Jaylen Brown debuted his new look, one fan quickly shifted the attention to his rumored relationship with Angel Reese. The user tweeted, “That boy tryna bag Angel Reese.😂😂😂😂“. 

The fan was suggesting that Brown’s trying to impress WNBA star Angel Resse. This is despite Brown dating WNBA player Kysre Gondrezick. The trio was recently seen attending a game together.

Amidst the playful banter, fans expressed mixed emotions about Brown’s new appearance. Comments ranged from, “Looks the same to me,”, “5 years younger 💪” and“sharp” highlights how some fans perceive his clean-shaven face.

This positive sentiment suggests that the new style may evoke a sense of freshness, potentially enhancing his appeal both on and off the court.

It shows how appearance can influence public perception, especially for athletes.indicating some believed he looked revitalized. Does it also suggest that Brown is going for a new persona after the Olympics snub?

On the other hand, reactions like “Bring back that beard 😭😂” and “Who is this lol” reflect the humorous reactions.

Ultimately, this transformation not only showcases Brown’s evolving style but also emphasizes how closely fans monitor athletes’ appearances and how those changes can impact their public image.