Alison Hammond is a mainstay on British television (Image: Getty)
Bubbly TV presenter Alison Hammond has not only endeared herself to UK audiences but is also setting her sights on conquering America.
With a net worth estimated between £1 million and £4 million, garnered from her diverse roles in showbiz over the past 21 years, Alison is a mainstay on British television.
From her debut on the third ever series of Big Brother in 2002, to her current hosting duties on This Morning and The Great British Bake Off, Alison’s career trajectory has been nothing short of stellar.
Now, as she admits contemplating a future in the US, here’s a look at how this beloved Brummie has built her empire and why she might just become the next big UK export to make it big across the pond.
Alison earns around £600,000 annually for co-hosting This Morning (Image: ITV)
TV Work
Hammond’s vibrant personality and infectious laughter have made her a favourite among TV viewers, whether she’s hosting or participating in shows.
Earning around £600,000 annually for co-hosting ITV’s flagship breakfast programme with Dermot O’Leary.
After appearing on Big Brother in 2002, Alison went on to compete on other reality shows including I’m A Celebrity…Get Me Out of Here!, Strictly Come Dancing and Celebrity MasterChef.
Currently, she also hosts the Great British Bake Off, as well as For the Love of Dogs.
Her ability to draw and maintain large audiences makes her one of the UK’s most bankable stars.
While her specific fee for each show is not known, celebs usually bank somewhere between £50k-£200k to appear on these popular shows.
She remains busy with her role in the Birmingham Hippodrome’s production of Peter Pan (Image: PR handout)
Pantomime
The loveable star earned an impressive sum by participating in a popular pantomime and scored a major payday for her troubles.
As she gets set to turn 50, she remains busy with her role in the Birmingham Hippodrome’s production of Peter Pan, portraying the Magical Mermaid.
Alongside her, comedian Matt Slack stars as Smee, and Danny Mac fills the role of Captain Hook. This season features a hefty lineup of 65 shows, each adding to what has become a very profitable endeavour for Alison.
Reports suggest she will receive nearly £200,000 for her involvement, approximately £3,000 per performance, totalling of £195,000 for the season, making her one of the highest earners in celebrity pantomime for 2024.
Alison launched her own clothing line with In The Style (Image: Instagram Alison Hammond)
Endorsements
The mum-of-one has transformed her charismatic presence into several high-paying lucrative branding opportunity, fronting campaigns for brands like Crown Bingo and DFS Furnishings.
In 2022, she expanded her endorsement repertoire by launching her own clothing line with In The Style, joining the ranks of fellow celebrity ambassadors such as Charlotte Crosby, Billie Shepherd and Gemma Atkinson.
The versatile star is believed to be receiving a hefty six-figure sum for the collaboration, bolstering her already impressive net worth.
Alison lives in Birmingham with her son, Aiden (Image: Instagram Alison Hammond)
Plans to Break America
The outspoken star has admitted she is considering making a move to the United States following her recognition as one of Variety’s top 30 most powerful women in reality TV in 2024.
The Brummie native, who will turn 50 on January 5, has captured the hearts of the American audience, notably including Kylie Jenner, who expressed admiration for Alison’s hosting on The Great British Bake Off. The show, known as The Great British Baking Show in North America, has added to her popularity across the pond.
Alison’s engaging interviews with celebrities such as Harrison Ford and The Rock have also contributed to her becoming a viral sensation.
Her aspirations for Hollywood are clear, as she has openly discussed her dreams of expanding her career to the United States once her son Aidan, who is currently 18, is grown.
“I want to conquer America. I haven’t conquered England yet, but when Aidan is grown up, I want to go out to the States and have my own show,” Alison told The Mirror.
