It is a tactic which was used by MP Nigel Farage on last year’s series

OUR Jane Moore has been praised for a “clever” move to boost votes – by switching her T-shirt around.

The Sun columnist and Loose Women star, 62, showed her name on the front of her top instead of the back, possibly to gain support from viewers to whom she is lesser-known.

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Sun columnist Jane Moore has been praised for a ‘clever’ move to boost votesCredit: Rex

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Jane showed her name on the front of her top instead of the backCredit: Eroteme
It is a tactic which was used by MP Nigel Farage on last year’s series, apparently in a bid to show off his voting details more clearly to garner support.

Before entering the jungle, humble Jane insisted she just sees herself as a journalist, not as a celebrity.

She also said she reckons support on the show is largely down to social media followings – and admitted hers is “minimal”.

Brand and culture expert Nick Ede said: “It’s a clever thing to do.

“In the years previously, it has been about phone votes and everybody is expecting to have their phone numbers on the back of the tops.

“Now it’s all done on the app.

“This is a clever way of getting more airtime and telling people to remember your name.

“It’s actually a really good ploy – it’s making sure everybody knows it’s Jane.”