Labor Day weekend saw former President Donald Trump targeted by a wave of scathing political ads, highlighting various aspects of his character and leadership in the run-up to the 2024 election.

These ads, produced by different political groups, emphasize Trump’s perceived flaws, from his narcissistic tendencies to his controversial policies.

The first ad, created by the progressive Midas Touch Network, focuses on Trump’s “malignant narcissism.” The video draws attention to Trump’s exaggerated sense of self-importance, lack of empathy, and manipulative behavior, traits commonly associated with this severe personality disorder.

Through a series of clips featuring Trump’s grandiose statements and disregard for others, the ad warns viewers to recognize the red flags of a “malignant narcissist.”

Following this, the Lincoln Project released several ads that also take aim at Trump. One ad, titled “Prey,” uses a metaphorical narrative to depict Trump as a weakened, aging predator who is now the hunted, rather than the hunter. The ad paints a picture of Trump as isolated and vulnerable, abandoned by his former allies as his political influence wanes.

Another Lincoln Project ad, “Spy,” suggests that Trump is surrounded by disloyal advisors and spies, hinting at his increasing paranoia and isolation within the Republican Party. The ad insinuates that key figures in the GOP, like Mitch McConnell, are working against him, further eroding his support base.

A particularly striking ad, “State Line,” dramatizes the potential consequences of Republican-led abortion restrictions. The ad imagines a dystopian scenario where a police officer arrests a man and a young woman for attempting to cross state lines to access abortion services. This ad echoes concerns about the erosion of women’s rights under conservative leadership, drawing a direct line to Trump’s influence on the GOP’s stance on abortion.

In a similar vein, an ad by VoteVets, a veterans’ advocacy group, condemns Trump for his disrespect toward military service members. The ad recounts Trump’s controversial comments about fallen soldiers and his alleged disdain for wounded veterans. It portrays Trump as a coward who dodged military service and now disrespects those who served.

Lastly, another viral ad produced by Midas Touch focuses on Trump’s apparent cognitive decline. The ad compiles various instances where Trump has struggled with speech, appeared confused, or made incoherent statements, suggesting that he is no longer mentally fit to lead.

These ads, released during a high-visibility time on Labor Day weekend, reflect the intense scrutiny Trump faces as he seeks to return to the White House. The coordinated effort by these groups underscores the deep divisions within American politics and the fierce battle over Trump’s legacy and future. As the 2024 election approaches, such ads are likely to play a significant role in shaping public perception and influencing voter behavior.