Ant and Dec’s Limitless Win returned to ITV, however, not all viewers were impressed with the game show.

ITV’s hit Saturday prime-time quiz show, Ant and Dec’s Limitless Win returned to screens with new contestants hoping to take home the biggest cash prize in British TV history.

During the competition, players answer questions in a bid to win as much money as they can, with no limit to the amount of money they can have in the pot.

Each correct or lower answer allows them to progress in the competition, but if they get the answer over by just one, they could lose the thousands they already have banked.

Despite the nail-biting premise, the show failed to impress some viewers as many stuggled to understand the format.

One viewer admitted: “I will watch anything @antanddec are on, but just can’t get into #LimitlessWin.”

Limitless Win: Joe was introduced alongside his sister-in-law Jo (Image: ITV)

Another annoyed viewer wrote: “This is an awful show, how long did they stretch out the leek question?”

As a third complained: “Find this boring. Sat night TV is dire now Strictly has finished. Waiting for North Shore to start. We need more good dramas. Too many game shows.”

A fed up viewer posted: “I’ve gone off this show now I see it sponsored by Adobe.”

Despite the backlash, others defended the show, including one who was pleasantly surprised and shared: “It’s quite a clever format for a game – quite different to most.”

Limitless Win viewers complained about the format (Image: ITV)

Another fan enthused: “Love this show – so glad it’s back.”

This episode saw Jo, 38, from Wirral take on the ladder alongside her brother-in-law Joe, 34, who lives in Leeds.

Although this series of Limitless Win offers the contestants the world’s first unlimited jackpot, the duo decided to cash out after dazzling Ant and Dec with their gameplay.

This came after a question about table tennis left them both confused. With just four lives left, they agreed and took home a whopping £100,000.